Top Tips On How To Create YouTube Ads
Chances are that you have landed on this webpage because you are looking for tips on how to create YouTube ads.
Over 6 billion hours of video is viewed every month on YouTube, which lavish businesses with large opportunities to reach their target audiences on YouTube. An attractive YouTube ad is the first step for having a successful YouTube video advertising campaign.
Here are some basic steps on how to create YouTube ads that will help you drive the best results for the advertising campaign:
Select the ad format which compliments your campaign and goal:
YouTube provides marketers with varied video ad formats which are quite helpful in doing business and achieving marketing objectives. One should select the ad format which goes best with their business objective.
- Display and in-display ads:
Display ads are helpful when you want to promote pre-existing content on your channel, want to drive traffic to your site, or want to create brand awareness.
- Overlay in-video ads:
These ads include short calls-to-action to encourage viewers to click on the ad and visit your site. These are usually preferred for generating web traffic.
- Skippable and non-skippable in-stream ads:
These ads help craft video ads specifically about the product or services, and it helps guide viewers to what action you want them to take.
Understand customer intent:
Look for the intent of your customers, because it is important for the businesses to match the intent of their customers via video ads to receive the desired actions from the customer end.
Your customer won’t convert by seeing your video ad just once. If your video ad content is matched with their intent, they are more likely to watch it and perform the desired action.
Go for the appropriate thumbnail:
The thumbnail of your video holds a lot of importance when it comes to generating ROI from your content. The image used as a thumbnail plays an important role in increasing the CTR of your video ad.
Images used should be relevant to the subject and content of the video ad. It is always advised to use a still shot of the video as a thumbnail. Thumbnails used should be clear and give the impression of the quality of your ad. Optimize the thumbnail in such a way that it stands out from other video thumbnails.
Focus on the first five seconds to win the battle:
When it comes to YouTube video ads, you only have the first five seconds to influence your audience with your product/services/brand. It is important to grab the attention of the viewer with an offer, exclusive information or messages.
It is important to focus on the first five seconds, because it will motivate people to view the rest of the video ad and not switch videos or other links.
Include a clear call-to-action:
Include a clear call-to-action at the end of your video ad, either in written or verbal format that will guide viewers to take the actions. You can also add links to drive your viewers to your website. If needed, add your contact information to your ad.
The above mentioned steps will be helpful in grabbing viewers’ attention and getting the desired results from your YouTube advertising campaign.
To help you more with your YouTube advertising I have a comprehensive guide on YouTube advertising called YouTube Ads Made Easy. Click below for more information.
So now you have all the information you need on how to create YouTube ads and the training resources to bring it all together. Reserve your copy of my YouTube ads training guide here.
To your success.
Digital Marketer & Home Business Coach