Digital Marketing Definition

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Find Out The Digital Marketing Definition Here

Pete Harris
Digital Marketer & Home Business Coach

Chances are that you have landed on this webpage because you are looking for a digital marketing definition.

The digital marketing definition is that digital marketing is a term for marketing products and services using available digital technologies.

This mainly includes the internet but can be widened to incorporate mobile phones, display advertising techniques and any other digital platform that allows advertising and marketing.

A popular form of digital marketing is S.E.O which stands for Search Engine Optimization. This is mainly for content providers such as bloggers, articles writers and video marketers.

Within the content they produce they highlight keyword phrases that people are searching for in the search engines. If they optimize their content correctly then they will appear at the top or near the top of the search results.

Social media advertising is growing day in day out and forms another part of digital marketing. On social media platforms marketers have the ability to laser target their advertisements due to being able to access information such as demographics, age, gender, countries, interests and the behaviours of the people on the popular social media websites.

Email marketing is another of the main strategies marketers use. Building up a list of subscribers and providing them with regular high quality content is a major asset for any business.

This is because once you have a list of people to market to you own the traffic. This means that when you have a promotion you can email potentially thousands of people with the click of a button. The best part is that it is free marketing once you have acquired the subscribers.

digital marketing definitionDisplay advertising is still very productive and efficient. Images catch the persons eye and are engaging. If you can strategically out banners in the right place then you have a good chance of these banners converting into leads and sales.

People can also market within e-books as well as online game applications and these methods extend to mobile phones. Phones are more like computers and digital marketing takes great advantage of this particular medium.

Mobile phone marketing is expected to increase year in year out as phones take over our lives in regard to personal behaviour and business.

Digital marketing has it’s roots set in the mid 1980’s but the term was only first used in the 1990’s. As technology evolved it became more sophisticated in the 2000’s as the number of channels and devices increased.

Digital marketing can often be referred to as online marketing, internet marketing or web marketing and it depends on what part of the world you are from as to what phrase you use.

Digital marketing is cost effective and gives you the ability to reach all four corners of the world and it is a great way to build up brand awareness in any particular niche or industry.

It also allows you to keep an eye on your what your competition is doing so that you can keep ahead of the game by reacting and altering your digital marketing methods.

There are many metrics to keep an eye on when you enter the digital marketing world and it is in my opinion important to gain the respective knowledge so that all your efforts perform at the highest level possible.

So I hope that my digital marketing definition, strategies and tips has helped you understand more about digital marketing so that you can construct and implement an efficient digital marketing plan of action.

To your success.

Pete Harris

Pete Harris

Digital Marketer & Home Business Coach

Six Figure Mentors Elite Member

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2 Comments

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