Customer Sales Funnel

Customer Sales Funnel – Why You Should Send Traffic To A Product Sales Funnel And Not To Your Website

An article from Pete Harris which looks at the customer sales funnel and why business owners should be sending traffic direct to a custom product sales funnel and not to their general business website.

As a digital marketer and online business owner I have built many websites for my business over the years which consist of multiple pages which explains what my business is about, who I am, the products and services that I offer, a blog facility, contact pages, legal pages, adding widgets to show elements like calendars, recent blog posts, updates, advertising banners the list can go on and on and on.

Just by reading the previous paragraph you can see how complicated it is to build a website but when you physically create one you can probably 100x the complexity. Saying that though I highly recommend that you build your corporate or authority website because this gives you and your business the credibility it needs to compete with other businesses in your niche. What I am saying is that in my opinion is is far better to create a customer sales funnel that directs them to your individual products and services rather than sending them to your products and services tab which may contain multiple products which could confuse them.

As a consumer myself I don’t hang around on websites that are too complicated and confusing, I value my time too much to circumnavigate around to eventually find the product I am looking to buy. I will click away and go to the next website until I find an easy way to purchase what I am looking for. So as a online business owner I now put myself in the shoes of a consumer to try and make the experience as stress free as possible for them to purchase what they need.

The nature of my business is that I predominantly deal with digital information products but I do offer some physical products as well. The process that I want to talk about is relevant to both types of products and services so can be applied to any business model that you may operate.

The process I set up now is to create a specific customer sales funnel for each product or product line I offer. The reason behind this is that when the customer clicks on my ad, or a link within a blog post or social media post they will directed to a page which showcases the product they are looking for and not to a gallery page which contains all my products and services.

You have approximately 5 seconds to catch the consumers attention with your offer as people have very busy lives and do not have the time to click around to find what they want. If you are sending consumers directly to your product portfolio page with many different drop down options you are losing out on a lot of potential sales because people simply get fed up jumping through the hoops that they are faced with.

Instead you should be sending them directly to a stand alone offer through a customer sales funnel process. If you have pre-sold them correctly in your ad copy or your article then when they click on your link they will expect to see a product or service that they need. This is beneficial in two ways, the first is that the customer gets the solution they are looking for and secondly it will save you money on your advertising because you are being very specific in your ad copy, your offer and not sending them to broad and general information which they will click away from.

A typical customer sales funnel would work along these lines. You would start off with offering something for free, this may be information, a consultation, a presentation, anything that is a hook to get them to give you their email address. Once they enter their email address you can direct them to a thank you page which upsells to a product that compliments the free offer, therefore generating a transaction. Also when they have entered their email address another action takes place, this is where they are added to a email list of subscribers which is very powerful because you can then follow up with them by offering value but also promoting the other products and services which may be beneficial to them.

Hopefully you can see the benefit and potential of this system rather than sending them to your products tab and running the risk of losing that potential customer forever. Basically this is a 2 or 3 step system to attract highly qualified people to your offer because you are being ultra specific. The first step is to capture their details and offer something for free. The second step is to say thank you and by the way you may be interested in this product, and the third step is communicating with them through email marketing.

Customer Sales Funnel – The Sales Process

• Awareness
• Opinion
• Consideration
• Preference
• Purchase

You first make people aware of what you have to offer, they then form an opinion as to whether they feel your offer is right for them, then they will take time to consider if this is what they need which leads them to their preferred option which they then go onto purchase.

If you can form this process which people can go through then you will have a far greater chance to increase your sales and build a relationship with a huge data base of individuals which will then become the biggest asset for your business.

To build a customer sales funnel you will have to leverage technology but before you put up resistance to that and let fear overcome you I can assure you that it is a lot easier than you think. In the past it was very complex to say the least. You would need many software applications to pull everything together such as website hosting, web page creation software, themes and scripts for your website which were all independent and needed to be pulled together through what is called API which stands for Application Programming Interface, which on the whole does work but can lead to all sorts of problems if they are not compatible with each other. This can lead to stress and frustration which I know all to well about.

Now there is a simple solution which is called ClickFunnels. A web based software application so there is nothing to download or install onto your computer. It has a easy and intuitive interface and back office system so that you can build an customer sales funnel for any of your products and services which is what you advertise to attract customers to your business. The only other thing you need is an auto-responder to collect potential customers details, my preference is Aweber which easily connect with ClickFunnels with one simple click of your mouse, yes it is that easy!

So if you can see the huge potential of increasing your sales through creating sales funnels you will be pleased to know that you can try ClickFunnels for FREE for 14 days to see if it is something that will benefit your business and more importantly boost the bottom line of your business. Within that 14 days you will be able to build as many funnels as you want, then market them and analyse your results. If it helps your business you can continue your membership at the level you feel comfortable with, they have two levels which have different features. If you find that it doesn’t help your business you can cancel your membership with no cost incurred.

So my question is “What have you got to lose in trying a new way to market your products and services?“. If you click on the image below you will be able to watch a short 3 – 4 minute video which explains what ClickFunnels is, then if you enter your email address you will be directed to the page where you can open your FREE account for 14 days. Click the image below now to see the possibilities.

In my opinion a specific customer sales funnel is the way forward to market your products and services. It creates agreat expereince for your customer which is the most important thing. You can then provide tons of value to that customer, save on advertising costs and potentially generate more sales for your business. Get started today by clicking the image above and start creating your own customer sales funnels for your business.

As always I wish you well.

Pete Harris

Digital Marketer & Information Publisher